"A very Jade Goody event"

Max Clifford's getting maximum publicity out of Jade Goody. He's a bit like the sheriff of an Old Wild West town, sticking up posters which start "Wanted - Dead or Alive!". With Jade Goody, he's getting her publicity work in life and in death.

He keeps saying "it's want she wanted" and no doubt that is true. But I have the feeling that when the two of them met it was like the neccessary requirements for volcanic activity. Hot molten desire meets thin crust. BOOM! We've got a road show, folks!

Clifford is notoriously prickly about people gainsaying his publicity motives and Jade Goody was equally beside herself with proving that she was not stupid. Both have actually provided us with a grand diversion from the crazed workings of the G20. Max Clifford, for all his personal axes that he grinds, is a doer and a getter. He met another person just like himself.

That is why she means so much to him. She was able to rise above adversity, above being mocked and was able to come back from the biggest press drubbing ever. Both of them know what little pillocks most press editors are and how capricious they can be. Both used the press in bad times as well as good.

Today Jade Goody has her funeral. It's on all TV stations in the UK, and it will be all over the Sunday papers tomorrow. As Benny Hill ended his Ernie song, we can end this life.

"We won't forget Jade!"