It doesn't seem to be getting much better for the car industry. GM Motors teeters on the edge looking bankruptcy in the face. I would have thought it best to let them fall off the cliff. The wreckage will be a lot less difficult to salvage than it would be to keep the present show on the road.
It's not as if Americans won't buy cars again. They just don't want the ones that cost too much to buy and to run. A new phoenix rising from the tangled mess will be a far better beast. Perhaps a couple of phoenixes or more.
People will only buy cars if they feel good about it. At the moment they don't. But as the Indians have shown, if you price it right you will keep the market. And we should not forget that Sam Walton (pictured above) got rich driving old bangers about and wearing Wal-Mart clothing!
Tuesday, April 14, 2009
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