FIFA go red at sight of orange!

FIFA is the international money-making organisation that promotes association football (allegedly!) and promotes its own business vigorously with a ruthless eye for commercial miscreants and cheeky wannabe competitors. This nonsense about the Dutch beer, which I now see is Bavaria, is a bit OTT. But FIFA has always been OTT. Bavaria Brouwerij traditionally gives away orange clothing to fans. Orange is the colour of the Netherlands. This happened in the last World Cup. Budweiser got in a terrible lager lather then.

Then FIFA tried to get Dutch fans to strip off their clothing to their undergarments all because the Bavaria logo was on their shorts. It's all a bit fascistic. Perhaps the FIFA bosses picked up a few tips from the old Stasi or other such delightful outfits.

Many companies see the World Cup as an opportunity to sell more merchandise. In a free market economy fans as well as non-fans should have choice. FIFA has this notion of "official partners". Well, OK as it stands. But that's no reason to take on the MAFIA's code of business practice and try to throttle the competition.