Kraft chiefs quizzed on Cadbury takeover by MPs

"I've always loved chocolate!"

MPs have said the absence of Kraft chief executive Irene Rosenfeld from a hearing over the firm's Cadbury takeover was a "slap in the face". The Commons Business, Innovation and Skills Select Committee was following up a report in which it said Kraft acted "irresponsibly and unwisely". Ms Rosenfeld's team insisted she was interested in the hearing.

Ever since Kraft took over Cadbury the feeling seems to be that Kraft is up to something. Maybe they are or maybe they are not. But I think they come across as slightly shifty. Large corporations do themselves no favours by being unnecessarily secretive and defensively indignant. One thing is certain, though. Kraft need to create a better public image in the UK as far as their corporate affairs are concerned.

Krafty fibs!

So no sooner has Irene Rosenfeld got her cheesy fingers on Cadbury she sacks 400 workers. In this interview she feigns respect for the "brand, its workers" and warbles on about the business.

Would you buy a second-hand cheeseburger from her?

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