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bmibaby is not so sure that passenger numbers stack up. They say that on five routes they have seen a weakening of consumer demand. So you can't blame them for not wanting to fly empty planes. The airline is not a charity. And think of the unnecessary fuel wastage and pollution if they did.
However, the airport is still hoping to have planes on these routes. It's a kind of "management with rosy specs on" which has got us where we are. Birmingham Airport has responded by suggesting that they are trying to reinstate the routes, although they recognise the economic downturn has meant challenging times are ahead.
The truth is that these 30 million passengers are never going to materialise because people will not take the trips required to sustain the numbers, fuel costs will always be a concern, and the green issues will not go away.
We need to get away from pie in the sky economics and management dreams and provide the flying public with truthful information about what will be best for all of us.
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